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A cross-product category CBBE study: item response theory perspective
Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on Consumer-Based Brand Equity. - Document - Gale Academic OneFile
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CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India - Rajesh Sharma, Vranda Jain, 2019
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A cross-product category CBBE study: item response theory perspective | Emerald Insight
Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response - Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon, Vishwanatha M R, 2023
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CBBE | Nike Vs. Under Armour
Customer-based brand equity - PDF Free Download
PPT - CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM PowerPoint Presentation - ID:283492
The Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Categories
Brand Management-Nike | PPT
Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry - Rajesh Sharma, 2017
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Adidas Brand Study | PDF
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM - ppt video online download
Brand Value chain.pptx - Keller' Brand equity Model-CBBE Brand Value Stages Brand Value Chain/Value Stages • Marketing Program investments • Program | Course Hero
PDF) The Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Categories
Developing and validating measures of facets of customer-based brand equity - ScienceDirect
Brand Management-Nike | PPT
Reebok Men's Pro Series Performance Trunk Boxer Briefs, 3-Inch, 3-Pack - Walmart.com
Measuring Customer-Based Brand Equity: Empirical Evidence from the Sportswear Market in China | Jana Hawley - Academia.edu
A consumer-based brand performance model for assessing brand success - Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra, 2019
REEBOK COMPANY PROFILE (COMPETITOR) | Nike brand, Company profile, Reebok