![NIVEA Launches “Rethink Soft” Campaign to Challenge Perception of Soft, Celebrate Its Power, and Encourage All to Choose Soft | Business Wire NIVEA Launches “Rethink Soft” Campaign to Challenge Perception of Soft, Celebrate Its Power, and Encourage All to Choose Soft | Business Wire](https://mms.businesswire.com/media/20191003005217/en/747624/23/NIVEA_LOGO_blueR%5B1%5D.jpg)
NIVEA Launches “Rethink Soft” Campaign to Challenge Perception of Soft, Celebrate Its Power, and Encourage All to Choose Soft | Business Wire
![Nivea's latest 'white is right' advert is the tip of a reprehensible iceberg | Afua Hirsch | The Guardian Nivea's latest 'white is right' advert is the tip of a reprehensible iceberg | Afua Hirsch | The Guardian](https://i.guim.co.uk/img/media/37bd7863b6864c9845590bf545fcabdf6e0b99a5/35_0_1047_628/master/1047.png?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctb3BpbmlvbnMtYWdlLTIwMTcucG5n&enable=upscale&s=7338cbe85a9ea17c244528fe709292fe)
Nivea's latest 'white is right' advert is the tip of a reprehensible iceberg | Afua Hirsch | The Guardian
![STEPHANIE COLE on Twitter: "NIVEA GIRL! Holla when you see me in your city! #GlowLikeABride #Nivea https://t.co/xj4mBaZQoz" / Twitter STEPHANIE COLE on Twitter: "NIVEA GIRL! Holla when you see me in your city! #GlowLikeABride #Nivea https://t.co/xj4mBaZQoz" / Twitter](https://pbs.twimg.com/media/Dq7VQhWXcAUioAK.jpg)
STEPHANIE COLE on Twitter: "NIVEA GIRL! Holla when you see me in your city! #GlowLikeABride #Nivea https://t.co/xj4mBaZQoz" / Twitter
![NIVEA | Ekaterina Zalitko – Production Los Angeles — photo production, video production, event production, location scouting, casting, art buying, art direction NIVEA | Ekaterina Zalitko – Production Los Angeles — photo production, video production, event production, location scouting, casting, art buying, art direction](https://production-la.com/2015/content/uploads/rz_nbdn_18409_q10_body_lotion_print_anzeige_1_1_4c.jpg)
NIVEA | Ekaterina Zalitko – Production Los Angeles — photo production, video production, event production, location scouting, casting, art buying, art direction
Nivea Men ropes in Ranveer Singh as its new face, plans to explore the sensitive facets of the actor's personality, ET BrandEquity
![POZNAN, POL - DEC 5, 2018: Products of Nivea, a German personal care brand that specializes in skin- and body-care products. It is owned by Beiersdorf Stock Photo - Alamy POZNAN, POL - DEC 5, 2018: Products of Nivea, a German personal care brand that specializes in skin- and body-care products. It is owned by Beiersdorf Stock Photo - Alamy](https://c8.alamy.com/zooms/6/6bb9fd06d9634ec58fe4609dc03deefd/r9t9k5.jpg)